What You Actually Need to Know About Facebook Ads in 2025

The rules of Meta ads have changed—and what worked two years ago won’t cut it now.
As a Fractional CMO, you don’t need to run the ads yourself - but you do need to know enough to lead the strategy, guide your clients, and make smart calls when hiring or managing an ads team.

Because if paid media is part of your growth plan, guesswork isn’t good enough.
Between platform changes, tracking limitations, and rising costs, Facebook and Instagram ads have become more nuanced - and more powerful - than ever. But only if you know how to use them right.

In this session, Jennifer will walk us through everything we need to know for 2025, including:
✔ What’s changed with Meta ads (and why it matters for your strategy)
✔ The key components of high-performing ad campaigns - from creative to conversion
✔ When to run ads yourself vs. when to bring in a pro
✔ How to vet and collaborate with paid ads agencies so your client’s budget actually performs
✔ Metrics that matter (and what to ignore) so you can report with confidence

Because great strategy falls flat without great execution - and paid media is part of that mix.

If you’ve ever felt unsure about how ads should fit into a client’s plan, or what to ask from an agency partner, this session will give you the clarity and confidence to lead paid strategy like a pro.